Nike Marketing Plan

V. Marketing Mix Strategies Product Strategy (packaging, name, image, regulations, design, labeling) - -views consumers as hip, savvy, and media literate person -Products: Broken into 3 sections: Apparel, Equipment, and footwear. -Packaging: In 2011, started packaging in boxes that subroutine 30% less cardboard. Saves 200,000 trees each year. (Picture of Lebron packaging and recent boxes) -Maintain a high performance brand. durable and lightweight habilitates. groundbreaking applied science: http://nikeinc.com/investors/news/nike-inc-introduces-2015-global-growth-strategy Product Adaptation -Such as in lacquer where runners prefer shoes lighter and with a visit visibility to the traditional designs make by Nike. --Nike ID: customize shoes and raiment ($100 m) Product normalisation footing Strategy -Price leadership strategy / re judge base -- Set the price based on the value the consumer places on the produce. Nike spends lots of money to promot e their image, and the consumer pays for it.

-Lebron X - $315 -low income areas -- lower shoe prices $15 canvas shoes with swoosh Distribution channel -Based in Beaverton, Oregon -Does not own any factories** -The terce main product lines of Nikes brand - footwear, apparel and equipment - are made by just about 600 contract factories that employ to a greater extent than 800,000 workers in 46 countries around the world. -Distribution centers: -over 500+ Nike Stores + 20,000 retailers -Online Promotion Strategies Standardization Adaptation -atomic number 63an: Was viewed negatively as a fashionable, combative and controlling brand. (rather than innovative and high per formance) -American basketball heroes weren! t peeled it. lick viewed as an American image. Annoyed Europeans. Swooshification Toned subdue self-asserting advertising. Sponsored soccer teams in France, Spain, Germany -- Barcelona Olympics. Created new brands, Air Jordan, only Conditions accommodate to limit what their logo went on. 27% of sales in Europe -Started in China in 1991 with...

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